Dynamics CRM
Mobility
Detailed customer
information is of little use to
your salespeople if they can't
access it when they need it
mostsuch as during a critical
moment in a customer's office.
That's why not
only was Microsoft Dynamics CRM
3.0 designed with the mobile
sales force in mind, Microsoft
has now sponsored the creation
of CRM Mobile Express, a
Microsoft Dynamics CRM 3.0
mobility application developed
for the Shared Source
Initiative.
CRM Mobile
Express enables users to
instantly view, create, and
modify data on any
Internet-capable device. It lets
a salesperson in the field tap
into the same sales, marketing,
and customer service data they
have access to in the office.
Plus, CRM Mobile Express runs in
a Web browser and doesn't
require users to install
additional software.
Customizable
to meet the unique needs of
every organization
No two mobile
sales forces have the same
needs. So CRM Mobile Express was
designed for easy customization,
complete with publicly available
source code that enables
organizations to create their
own rich mobile applications
specifically to suit their
unique needs.
Key features
of CRM Mobile Express include:
|
|
Works on
any device that has a
Web browser |
|
|
Lets you
use a mobile Internet
connection to research
critical Microsoft
Dynamics CRM data |
|
|
Affords
users marketing, sales,
and customer service
functionality from the
road |
|
|
Can be
easily modified to give
your sales force the
data they need to fit
your data access and
interface |
Picture this
sales scenario
You've heard
the buzz about going wireless.
Here's how Microsoft mobile
technology can help you improve
sales and service. Imagine two
salespeople presenting the same
product to the same potential
customer.
The first
arrives at the office of the hot
prospect armed with notes he
scribbled in his address book
during a previous visit. Only he
can't find them.
Pressed for
time, the salesperson places a
hurried call to his own office
and asks a colleague to get out
the prospect's file. Trouble is,
the colleague pulls the wrong
file and delivers the wrong
information. By the end of the
customer visit, the prospect is
anything but hot.
A short time
later, a second sales rep shows
up at the same office. He spends
a few minutes before leaving his
car to review customer
information on a handheld
device. He brushes up on the
prospect's business as well as a
few personal details.
This
conversation goes well. The rep
is able to convincingly relate
the product he's selling to the
prospect's business needs. And
his inquiry about the Little
League baseball career of the
prospect's eldest son is icing
on the cake.
Back in his
car after the meeting, the rep
gets out his handheld and, with
a couple of keystrokes, moves
the prospect record into the new
accounts file, creating and
closing the sale.
Right
information at the right time
Welcome to the
world of sales force automation
where technology is making the
fiercely competitive marketplace
grow even more competitive.
Before long, salespeople without
handheld access to valuable
account information will be
rare.
The benefits
of sales force automation are
clear:
|
|
Gives
salespeople the
information they need to
close more sales more
quickly |
|
|
Helps
busy people in the field
better organize their
schedules and workflow |
|
|
Reduces
the cost of inventory
and order processing |
|
|
Improves
customer satisfaction
through better-informed
service |
Learn more
about what sales force
automation can do for your
business by contacting your
Microsoft Dynamics CRM
representative today.
